Tata Motors has launched an online digital platform-SOUL, an initiative that aims at bringing together all the Tata Safari owners
Safari Owners United League (SOUL) is the christened name given by Tata Motors to their newly launched digital platform. SOUL aims to bring its Tata Safari owners together to share their travel stories, learning and experiences around their Safari.
Exclusively launched for the Tata Safari owners, SOUL, will be independently administered by Tata Motors. The website will allow members to participate in discussions, and also host some contests which will help them bag exciting prizes.
Registration on this digital platform is quite simple. A Tata Safari owner has to just sign-up a page on SOUL’S micro-site to become a member. Tata Motors has plans to introduce some more exciting features in the upcoming months to make the experience more enriching for its members.
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