It’s no secret that the Mazda Hazumi that is celebrating its world premiere at the Geneva Motor Show previews the next-generation Mazda2 supermini, and that’s a good thing judging from the way the study looks. The new concept car builds on Mazda’s KODO design philosophy, sporting similar cues to the new Mazda3 and Mazda6.
Hazumi is a Japanese word meaning to “bound” or “spring up” and was chosen to convey an image of a small but vigorous animal, bursting with energy. “Whereas with longer models such as the Shinari we use long and free lines of motion stretching from front to back to express KODO, with Hazumi we’ve created a form which suggests explosive motion,” says Hazumi chief designer Ryo Yanagisawa.
