Summary Posts and Topic bellow :)
Skoda India has launched the final version of the current generation Skoda Rapid in India. The new Skoda Rapid Ultima will be the last version of the car in its current guise before an all-new version makes its way to the Indian market sometime mid-2014. The Skoda Rapid Ultima will be available with both petrol and diesel engine options and is priced between Rs 8.33-9.97 lakh (ex-showroom, Delhi).
We have exclusive pictures of what will be the final edition of the Skoda Rapid in the current guise. The Skoda Rapid is due for a major facelift in April 2014 and the Ultima is expected to keep the excitement around the Rapid going till such time
The Rapid Ultima will feature stickering on the bonnet, sides and on the roof. It will also carry the Ultima badging (though just stickers) over the Rapid name on the boot and on the rear doors. Otherwise, the Rapid Ultima will be identical to the regular car on the outside. Skoda hasn’t bothered tinkering with the bumpers, lights or even the alloy wheels.
In order to increase brand awareness, Skoda India has tied up with Gurgaon Rapid Metro and will have Skoda Rapid branded on the entire line.
It seems like the car manufactures are willing to grab all possible marketing initiatives that they can in order to promote their cars, brand and also increase sales figures. So after hoardings, billboards, kiosks, print, electronic and online, it is time for an innovative marketing initiative- for the first time, the entire train on the Gurgaon Metro line will be branded with the Rapid model line from Skoda Auto India.
