New Tata Aria launched at Rs 9.95 lakh

In a bid to give the ageing Aria a shot in the arm, Tata Motors have updated the crossover with mechanical and cosmetic changes

The Tata Aria has had a difficult time in the Indian four-wheeler market ever since its launch. One of the major reasons for the crossovers downfall was its pricing, even though Tata revised the pricing of the car by launching two-wheel drive variants, the damage had been already done. This hasn’t stopped the Pune based carmaker from reviving the Aria’s fate as it silently launched an updated version of the Aria. The new Aria with updates in exterior, interior and engine has been priced between Rs Rs 9.95 lakh to 14.74 lakh (ex-showroom Delhi). Cosmetic changes on the new Aria include new projector headlamps, clear lens for the tail-lamps and side blinkers, decals on the side and black bezel surround for the headlamps only on the top-end variant.

The changes made to the car aren’t restricted to the exteriors, as the engineers have fiddled with the powerplant as well. Powering the new Aria is the same 2.2-litre, VariCor diesel mill but it has been tuned to pump out 150PS, which is a hike of 10PS over the previous motor. Torque rating stands at 320Nm and Tata claims the new Aria has an overall fuel efficiency figure of 15.5kmpl (ARAI figure). The interiors of the new Aria have been updated with a major focus being to improve the quality of the materials alongwith fit and finish. 

The new Aria features new seat upholstery, chrome accents on door handles, pillar mounted AC vents, a new NAVTEQ navigation system, a Harmon-Kardon audio system and Bluetooth connectivity. Other creature comforts on the new Aria include rain sensing headlamps and wipers, steering mounted audio controls, cruise control and chilled glove box. Tata have paid special attention to improve the new Aria’s safety and it has been loaded with six airbags, ESP, ABS, disc brakes on all-wheels and Traction Control System (TCS). The new updated Tata Aria will be offered in three variants- Pure 4X2, Pleasure 4X2 and Pride 4X4. The car will be available in new shades of pearl white, arctic silver and quartz black alongwith the existing maroon shade.

Variant and pricing (ex-showroom Delhi):

Tata Aria Pure 4×2 - Rs 9.95 lakh

Tata Aria Pleasure 4×2 - Rs12 lakh

Tata Aria Pride 4×4 - Rs 14.74 lakh

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Tata Motors launches SOUL

Tata Motors has launched an online digital platform-SOUL, an initiative that aims at bringing together all the Tata Safari owners

Safari Owners United League (SOUL) is the christened name given by Tata Motors to their newly launched digital platform. SOUL aims to bring its Tata Safari owners together to share their travel stories, learning and experiences around their Safari.

Exclusively launched for the Tata Safari owners, SOUL, will be independently administered by Tata Motors. The website will allow members to participate in discussions, and also host some contests which will help them bag exciting prizes.

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Tata Motors unveils All-New Zest sedan and BOLT hatchback

DESIGNEXT:

• All-new Design language

• New signature Tata grill with the Humanity Line

• New front identity, dynamic silhouette

• Premium interiors and chrome embellishments sleek cockpit

• Striking all-new colours

DRIVENEXT:

• Launching F-Tronic Automated Manual Transmission (AMT) technology for feather-light, finger-shift, clutch-free driving for the Zest, first-in-class for compact sedan

• Best-in-class REVOTRON with all-new MPFi-Turbocharged, 1.2T petrol engine

• Segment first EPAS, with Active Return function, speed-sensitive power steering

• New advanced ABS for improved braking efficiency, with cornering stability

CONNECTNEXT:

• All-new, next-generation HARMAN Infotainment System

• New MapmyIndia next generation navigation & location based services

• State-of-the-art 5-inch touchscreen to access music, video and more

• First-in-class integrated HVAC with enhanced HMI for controls and experience touchscreen access.

• Advanced Bluetooth, voice recognition, text to speech and phone-enabled navigation

New Delhi, February 3, 2014: Tata Motors today unveiled two all-new cars – the classy sedan, ZEST and the sporty, dynamic premium hatchback, BOLT that look to redefine the passenger car market with new design aesthetics, segment-defining drive experience and high-tech Infotainment system.

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Year-end discounts and offers on 2013 car models

There's less than a week left for 2013 to end and manufacturers and dealers are pushing hard to get their cars off the shelf. Read this and be at your opportunistic best while shopping for that new car

If you plan to wish yourself a Happy new year with that last-minute car purchase, you are in for a new-year treat. There are discounts and offers by the bucket-load on almost every car on sale in India and we have prepared a comprehensive list on these deals that are up for grabs until the beginning of January 2014. We start with the largest manufacturer in terms of sales to the smaller ones.

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Upcoming Cars of 2014 under Rs 5 Lakh

Looking to buy a car under Rs 5 Lakh? We bring you a detailed analysis of what is coming to Indian shores in 2014

The Indian Public will have a dearth of choices for cars under Rs 5 Lakh in 2014 with manufacturers like Volkswagen and Skoda finally getting into the numbers game. Hyundai will have a relatively quiet year in this segment next year but expect alot of movement from the likes of Maruti suzuki and Tata Motors. The Bajaj RE60 too will finally see the light of day in 2014. The biggest car of the year in the segment though will be the Datsun Go and it will surely churn up alot of excitement and movement in this sector. 

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Cars coming to the 2014 Indian Auto Expo

The 12th Auto Expo is less then two months away so here's a guide on what to expect at the fairground come February 07, 2014

The Indian car industry is seeing a slowdown making it more important for manufacturers to keep the enthusiasm alive among car buyers. The Auto expo is the perfect platform for car makers to showcase all cars new and refreshed that they have to offer. But you don’t have to wait that long because we’re telling you what’s coming to the Expo right now.

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Looking to buy a Sedan in 2014?

Looking to buy a Sedan in 2014? Read our detailed report on all the new Sedans expected to come to India in 2014 before you make a decision

The quintessential status symbol for any Indian family, the sedan is an integral part of the Indian automotive scene. In a country where manufacturers strive long and hard to adhere to strange government norms like the Sub-4 meter rule, the sedan is one of the most important cars in any manufacturer’s arsenal. Although 2013 was a relatively quiet year for sedans in general, 2014 seems to be a blockbuster year with over 20 new cars and variants slated to roll into the hustle and bustle of the Indian automotive sector. From cars at the lower end of the spectrum, like Hyundai’s new sub-4 meter sedan to the uber luxurious Mercedes-Benz S Class, there is something for everyone. 

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SSC Ultimate Aero

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